The Purpose of Company Purpose

Show Notes

In this episode, Ethan and Ryan discuss:

  • Why having a clear company purpose is critical to aligning your people.
  • How purpose drives behavior in your organization. But, importantly, a well defined purpose is not enough – you need your people aligned around it.
  • The importance of alignment checkpoints and regularly reviewing your purpose. Company failures that are driven by a lack of alignment around purpose do not happen overnight; failures are weeks, months and years in the making, often from the culmination of several bad decisions.
  • How poorly aligned decisions between purpose and action can cause a company's downfall. We discuss the example of Arthur Andersen's conflict between stated values (e.g. "integrity") and action (e.g. the auditors failure to acknowledge fraud within Enron's financials).


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