In this episode, Ethan and Ryan discuss:
- Why having a clear company purpose is critical to aligning your people.
- How purpose drives behavior in your organization. But, importantly, a well defined purpose is not enough – you need your people aligned around it.
- The importance of alignment checkpoints and regularly reviewing your purpose. Company failures that are driven by a lack of alignment around purpose do not happen overnight; failures are weeks, months and years in the making, often from the culmination of several bad decisions.
- How poorly aligned decisions between purpose and action can cause a company's downfall. We discuss the example of Arthur Andersen's conflict between stated values (e.g. "integrity") and action (e.g. the auditors failure to acknowledge fraud within Enron's financials).
- Tylenol Scandal and Crisis Management
- Comparison between Arthur Andersen's value statement and Johnson & Johnson's
- Microsoft's Open Source Shift a 'Profound Cultural Challenge'
- Red Hat's Mission & Culture
- The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle
Resources of the Week:
- Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein (Ethan)
- Actionable Gamification: Beyond Points, Badges, and Leaderboards by Yu-Kai Chou (Ryan)